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Customer case

Sector: Technical service company

Business Consulting helps VMA cluster its four electro-technical service providers to empower its market position.

Technology is evolving quickly, impacting many businesses and markets around the world. Companies that fail to adapt are ultimately squeezed out of the market either by a slow death or a takeover. In recent years this evolution encouraged many large electro-technical service providers to change strategy and evolve into total solution providers.

CFE, one of Belgian’s largest industrial groups with multiple technical service providers, understood this game like no other.

Incited by VMA, CFE decided to empower its market position in electro-technical services by clustering the four legal entities Nizet, Vanderhoydoncks, VMA and VMA West. The goal was to create one strong electro-technical total solution provider with a well-suited structure for future regional and international growth and capable of securing a top market position.

For this cluster to become a success a team with a shared strategy needed to be built along with a clear executionplan and a solid base of support. Often one or more of these components are forgotten or neglected leading to performances and results below expectations. Guy Wynendaele, managing director of VMA, and CFE (the holding company behind VMA) was well-aware that a strategy is only as successful as its execution. Subsequently they called upon Business Consulting to help them avoid this pitfall.

Once the goal was translated into a clear strategic objective, we built “the VMA Cluster” in a joint effort of the four entities and Business Consulting during an intensive ten-week program.

Business Consulting interviewed key employees, performed organization scans and facilitated multiple workshops with a selection of people of each company to define the VMA Cluster. Together we defined one common strategy, organization structure, mission, culture, and plan of execution supported by senior management to attain the set goal.

Everyone was challenged to reach out to share ideas, hopes and fears. Through intense collaboration and several team building exercises one fully aligned, integrated management team was built based on mutual trust and openness, ready and energized to execute their strategy.

In the coming year, Business Consulting will continue to support the VMA Cluster to assure the operational plan is well-executed and the set objectives are achieved in a timely and durable manner, keeping track of progress and making necessary adjustments along the way.

VMA goes from 4 companies to 1 company. In order to form the vision and the strategy for the new VMA group and to structure the structure, CFE called on Business Consulting.