Sector: construction
We were selected to analyse, and formulate improvement proposals for, the European sales structure, brand strategy, marketing strategy and product development issues for both the Vasco Group and its individual companies.
Client requirement
The Vasco Group also wanted to improve its client focus and the innovative strengths of its commercial and development departments.
Approach
Moore implemented the following steps to support the strategic process:
Step I Start-up and interviews
Step II Market analysis and screening of existing services (AS IS analysis)
Step III Ambitions, objectives
Step IV Organisation redesign (TO BE definition)
Step IV Preparation of business plan and synthesis
Step V Action plan and communication plan
This support also included, but was not limited to:
- coaching and training relevant managers and employees
- guiding the improvement of innovation processes and methodologies
- improving cooperation between the internal departments and operating companies
Results
The recommendations resulted in a complete rationalisation of the product range, repositioning of the brands, redesign of the B2B and B2C sales organisation, new features in B2B and B2C marketing and optimised product development.
Moore Expertise
To help you choose the right direction, our consultants are ready to provide recommendations and implement the plan together with you.
We will support you with:
- A Quick Organisation Scan (Q.O.S.) to chart your current organisation
- A clear strategy definition with useful control instruments
- Organisational and process optimisation
- Guidance with any changes, tailored to your organisation
Step by step, we will involve you in any decisions and improvements to ensure that your organisation can seamlessly incorporate these changes and is ready to face future challenges.