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Pauwels Sauzen

Customer case

Sector: Food

Pauwels Sauzen, a family business of Belgian origin, is one of the largest sauce manufacturers in Europe, producing approximately 100 million kilolitres annually (in Belgium).

Client requirement

The management of Pauwels Sauzen aims to be a challenger brand in the Belgian market alongside existing market leaders and wants to take on the role of challenger, relying on sound product knowledge and a highly effective production apparatus. Pauwels Sauzen wanted to call on external expertise to investigate its ideas and deliver a clear strategic marketing plan.

Approach

The following steps were implemented:

1. Gathering data about the current organisation and its available competencies

  • Analysis of the current marketing approach and already completed preparatory work
  • Market data collection and analysis
  • 1st feedback of findings

2. Drawing up a marketing plan including channel choices and priorities

  • Brand positioning and promise
  • Iteration workshop

3. Brand positioning and promise

  • Innovation plan
  • Communication plan
  • Validation workshop
  • Convert marketing plan into sales plan
  • Specific action plan

4. Implementation of the chosen strategy

Results

Pauwels Sauzen now has:

  • A distinct strategic marketing plan:
    • Market analysis
    • Channel choices and priorities
    • Brand positioning and promise
    • An innovation plan
    • A communication plan
  • A commercial plan for the selected channels
  • Guidance & knowledge transfer to the marketing and sales team

Moore Expertise

Each market is unique. Each supply of products or services is different. What makes your offer unique? What makes you stand out with your product or service? To what extent do you differentiate from your competitors, now and in the future? Moore will help you find the right answers using a staged approach. From market research to determining your ideal range of services and/or products, we share your ambition and identify how you can excel in the market.