Sector: Social profit
Broederlijk Delen came about in 1961 as an emergency aid organisation and subsequently evolved into an NGO involved in structural development cooperation.Broederlijk Delen works with approximately 63 professionals in Flanders, of which about 40 are based at the National Secretariat.Other staff members work at regional services (Antwerp, Ghent, Hasselt, Mechelen and Roeselare).
Client requirement
Broederlijk Delen was facing several internal communication challenges. Communication is vital for Broederlijk Delen and is de facto not the exclusive domain of a single department, but rather a field of work to which each department can contribute/provide an input.
Approach
- Kick-off meeting with management and executives
- Start-up meeting with all employees
- Individual interviews & desk research in preparation
- Synthesis AS IS and 1st improvement proposals with respect to approach, roles, responsibilities & division of tasks
- Work sessions
- Finalising improvement proposals
- Final workshop and final report
Results
Today Broederlijk Delen can rely on:
- A sound communication strategy and planning
- Lean communication processes
- A clear division of roles
- Distinct responsibilities for each role/department
Moore Expertise
Moore completed the following tasks:
- Drawing up guidance and task division linked to the formulation of a communication strategy, translation into a communication plan, developing communication activities by means of unmistakable processes and roles;
- Definition of distinct communication roles and responsibilities for each department and employee;
- Promoting commitment and awareness amongst the entire workforce.