![With you, when it matters. ](/sites/default/files/styles/ratio_1_1_medium/public/2026-10/6W1A2087LeylaHesna_%20mooreatomium_0.jpg.webp?h=3e94b6cb&itok=jF6fLIeN) [\#Auren](/en/news?topic%5B1951%5D=1951) [\#WithYouWhenItMatters](/en/news?topic%5B1952%5D=1952) [\#MooreBelgiumBecomesAuren](/en/news?topic%5B1954%5D=1954)# Moore is getting a new name

 07/10/2026 

 

 ![Peter Verschelden](/sites/default/files/styles/ratio_1_1/public/2019-09/PSCH%20Peter%20Verschelden_rectangle.jpg?h=ad755510&itok=jpI-ciJ1 "Peter Verschelden")

Peter Verschelden

Executive Chairman Moore Belgium

 

 [Contact](/en/contact) 

 

 

 

 

  

## Moore becomes Auren

**A new name for an important next step. With the same personal approach.**

For 60 years, we have believed that it is not only what you do that matters, but how you do it. By listening first. By making complex matters clear. And by standing alongside entrepreneurs and organisations with expertise, commitment and a down-to-earth approach.

That way of working is part of who we are. And that will not change.

The world our clients operate in is changing. The questions they face are becoming increasingly complex and less confined by boundaries between disciplines or countries. To continue making a difference tomorrow, we are taking an important next step.

![](data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==)

 

## Why Auren?

Auren brings people, expertise and technology together within one integrated European organisation.

Not because growth is a goal in itself, but because it enables us to bring the right expertise together around your needs more quickly. Across disciplines and borders, while always starting from your context.

We are not changing in order to grow. **We are growing so we can support you even better.**

Not every client needs everything Auren has to offer. Nor should they. But when it matters, we can bring together the right expertise more quickly and more broadly, including across European borders.

And always with your trusted contact by your side.

 

## What does this mean for you?

From **7 October**, you will gradually start to see the Auren name across our communications, online channels and locations.

**You do not need to take any action.**

Your trusted contacts remain by your side and our collaboration continues as usual. If any practical or administrative details change for your organisation, we will inform you separately and clearly indicate when those changes take effect.

 

## A new name. The same DNA.

Auren is a new name and a new brand. Our way of working remains the same: close enough to understand your context, expert enough to provide direction and straightforward enough to tell you how things stand.

Because ultimately, this is not about our name. It is about what we can do for you at the moments that matter.

**With you, when it matters.**

**![](data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==)**

 

## Want to know more?

Do you have questions about our new name or what the change means for you? Please feel free to contact us.

![](data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==)

 

 

 Broaden your knowledge about

 [\#Auren](/en/news?topic%5B1951%5D=1951) [\#WithYouWhenItMatters](/en/news?topic%5B1952%5D=1952) [\#MooreBelgiumBecomesAuren](/en/news?topic%5B1954%5D=1954)

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 Contact one of our experts

 

 [  ![](/sites/default/files/styles/ratio_1_1/public/2019-09/PSCH%20Peter%20Verschelden_rectangle.jpg?h=ad755510&itok=jpI-ciJ1)  

### Peter Verschelden

Executive Chairman Moore Belgium

 

 

  ](/en/contact) 

 [  ![](/sites/default/files/styles/ratio_1_1/public/2019-09/JROS%20Jo%20Roseleth_rectangle.jpg?h=ae8f1216&itok=qhUsr5J-)  

### Jo Roseleth

Group Managing Partner

 

 

  ](/en/contact)

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